The newest marketing data has been analyzed by experts, revealing the dominance of social media. With the business landscape growing increasingly complicated, marketers manage brand touchpoints through social media to create meaningful customer relationships. Social media is a powerful tool, and brands need clarity in deciphering which touchpoints speed up customers’ purchasing decisions. Marketing expert […]… Learn more.

Last year, one of the things I enjoyed most was co-presenting a session about ‘Negotiating professional and personal spaces online’ with new friend and colleague Erika Smith (Mont Royal, Canada). We talked abo… Learn more.