When you operate a small business, allocating money for marketing and development is a challenge. Although we all understand that marketing is essential for business growth, trying to create an effective marketing prog… Learn more.

The digital age brings both rewards and challenges for restaurant owners. On the plus side, creating a business page allows restaurant staff to connect with patrons and offer them enticing deals to come back or try it fo… Learn more.

A recent posting about official government predictions of growth in our higher ed system by 2025, despite the fact that the vast bulk of our high school graduates already go to college today and we’ll have fewer pe… Learn more.

As a small business owner, you’re probably aware by this point that you need a website to succeed and build your business. Sure, there are a few businesses out there who can get by without them, like successful ind… Learn more.

Modern businesses face interesting challenges trying to get the word out. Consumers not only are bombarded by all sorts of digital offers from their computers and phones, but even more real-world ads, from billboards … Learn more.

Many of our institutions are paying consultants very large sums to improve their “branding.” My own institution, Wright State University, has budgeted $2.3 million for this purpose. And I believe that that fundin… Learn more.

If you've ever travelled Ryanair in the UK or Europe, you'll understand why their unofficial motto is, "It's your fault". It seems that having created a market for budget travellers, with no service, let alone no … Learn more.

When marketing green products and services to an eco-conscious audience, the most important question may be "How does this help the planet?" But if you also want to reach people who are not committed greens, the most … Learn more.