Posts about: research

Knowing less about AI makes people more open to having it in their lives – new research

Knowing less about AI makes people more open to having it in their lives – new research

The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it. Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge […]…