● The presence of 'AI influencers' benefits marketing, but triggers copyright infringement. ● Deepfake and voice cloning technologies have the potential to violate personal data protection laws. ● AI-base… Learn more.

In a society where 86% of Internet users aged 12 to 74 use social media , it's inevitable that traditional media outlets will focus on what's happening there to find current affairs. Furthermore, we must conside… Learn more.

Inés Hernand was one of the presenters of the program that RTVE Play (the internet streaming service of Spanish public radio and television) dedicated to the last Goya gala (Spanish Film Academy awards). His perfor… Learn more.

Advertising has always collaborated with popular characters to publicize brands and products. Today, some of the popular characters are the influencers , who spread their content on social networks, an interactive a… Learn more.