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Creating an excellent content marketing strategy should focus on your company goals then develop a plan to help you achieve those goals. By producing an excellent content marketing strategy you grow your audience, increase sales, build a community, and increase your ROI. To develop your content marketing strategy there are several things you need to […]… Learn more.
As consumer attention shifts to mobile devices, it is no surprise that many marketers continue to invest more in mobile. Yet, mobile app marketers find it challenging to grasp the true value of their marketing dollars be… Learn more.
ironSource acquires Bidalgo, an Israeli-based marketing software company. The mobile business platform ironSource has been investing a lot lately. Their most recent acquisition has been Tapjoy, a mobile advertising and … Learn more.
Everyday billions of people worldwide are searching for answers to questions on their phones or mobile devices. On the other side of the fence, organizations, publishers, and brands host thousands of pages on their websi… Learn more.
Belk has seen incredible success since reimagining their retail mobile strategy. Olivia Lademann, Digital Marketing Analyst, and Katie Kazukynas, Senior Product Manager, discussed the strategies behind the company’s… Learn more.
Like so much else, Google I/O went virtual and kicked off the week with a keynote on May 18. The team at Airship tuned in to learn about all the latest updates from privacy and AI to a new look for Android and tools to… Learn more.
Key/value pairs are a set of linked items: a unique identifier and a value. These aren’t dissimilar to how you might think about the contents of a dictionary – each word represents a unique identifier, or key, and th… Learn more.
All ASO warriors know that one of the most challenging parts of App Store Optimization is finding the right keywords to target. Countless brainstorming sessions will help you come up with the most related keywords. … Learn more.
Making revenue by showing ads to users is one of the most popular monetization strategies among app publishers. Some users have a very negative attitude towards ads – they use adblocking solutions to block ads while br… Learn more.
The App Store Hot Search display is a familiar concern. Apple has added four kinds of recommended keywords/Apps: Hot Search, Explore App + Explore Game, Explore More + Recommended for You, and Recommended for You. Tab… Learn more.
