"Automated e-mail has no personality and human touch. Our customers will not respond to them." --Many marketers think and say every day. Then they continue to make individual emails, personalize them with "Hi [name]", an… Learn more.
Return on advertising spend (ROAS) is a relatively easy-to-understand concept, but it is an incomprehensible formula. As user behavior and our understanding of it continue to evolve, it is tricky to optimize user acquisi… Learn more.
Web Application Design Patterns are one of the most important ways in which you can help guarantee the success of your web development project. In general, design patterns are a useful way in which developers can imple… Learn more.
Creative assets are the main ingredients that app campaigns use to create ads. The first thing that attracts attention for anyone to download an app is how interesting the creatives are. We’re human, and we all judge a… Learn more.
We all know that creating an app is as difficult as it gets. However, creating mobile app engagement and retention for your app might be even more difficult. Table of Content Retention Strategies organic app i… Learn more.
Since the 2000’s I’ve been working in online business; first with websites and since 2013 with apps, having launched 200+ apps. Lots of them haven’t worked out, but some of them had, and I have definitely learned a… Learn more.
A few weeks ago, Google announced upcoming changes concerning “guidance to improve your app quality and discovery on Google Play” (Android Developers). In summary, there will be new guidelines and policies on the Pla… Learn more.