Many times, we take for granted the fact that running a business is really difficult. This is especially true in the startup world, where a company’s future is tied to creating a product with features that people will actually use.“If you build it, they will come,” is a quote from Kevin Costner in Field of Dreams. […]… Learn more.

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. Table of Contents Google Trends guaranteed play store ra… Learn more.

Facebook has now published documentation for their new Play Install Referrer functionality. Table of Contents Facebook Mobile Attribution guaranteed play store ranking google play store ranking algorithm … Learn more.

Have you ever looked at search results in the App Store and wondered why they're ranked the way they are? In this series of Keyword Teardowns we analyze how the algorithm works and highlight tips and tricks to help you… Learn more.