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AppsFlyer : Report Finds 55% Surge in Consumer Spend in eCommerce Apps Leading into the 2021 Holiday Season

AppsFlyer : Report Finds 55% Surge in Consumer Spend in eCommerce Apps Leading into the 2021 Holiday Season

COVID-19 continues to drive eCommerce development in 2021, however Apple’s iOS 14 and ATT are impacting how entrepreneurs are approaching acquisition and remarketing budgets.   Table of Contents: eComme…

5 Keys to Using Mobile Data to Build an Adaptable Business

5 Keys to Using Mobile Data to Build an Adaptable Business

With an estimated 5 billion people using mobile devices, mobile data plays a bigger role than ever before. Yet for many businesses, their marketing strategies are barely scratching the surface of what mobile has to off…

Mostly focused on showing gameplay: The first 3 video seconds

Mostly focused on showing gameplay: The first 3 video seconds

We know we’re repeating ourselves, but just like for an ad the first couple of seconds of your video are crucial. They are not only the first impression, they determine if visitors keep watching your video and engage …