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How Mobile Brand Awareness Can Drive More App Installs

How Mobile Brand Awareness Can Drive More App Installs

When looking at your user acquisition (UA) budget, you may have multiple buckets. But did you get the best return? A mobile brand awareness campaign can drive more app installs and a better return on ad spend (ROAS). If you’re reevaluating your budget, it’s important to look at the potential for reach and engagement in […]…