When looking at your user acquisition (UA) budget, you may have multiple buckets. But did you get the best return? A mobile brand awareness campaign can drive more app installs and a better return on ad spend (ROAS). If you’re reevaluating your budget, it’s important to look at the potential for reach and engagement in […]… Learn more.

For those who use Google AdSense, this is an important issue-the platform "in the next few months" will switch to the first-price auction model, which will align AdSense with Google’s other advertising products. It als… Learn more.

The first part to composing a musical masterpiece? Making your own instrument from scratch! In this challenge, you’ll use graphical tools to create a musical instrument in Swift Playgrounds and give a performance that … Learn more.