Digital channels and automation have changed the way brands engage with customers. But let’s face it, sometimes, one-on-one conversations can make all the difference. For example, when customers encounter difficulties during checkout. Or when they need a little advice to choose the freshest jeans to match that new coat. Solution: Conversational commerce! With a truly […]… Learn more.
The ecosystem of the app advertising category includes many options. These ad units are provided in two ways: in-app advertising and mobile web advertising. What is the goal? Promote user acquisition (UA). To ach… Learn more.
Apple on Friday appealed the decision of U.S. District Judge Yvonne Gonzalez Rogers in the recent Epic Games lawsuit and sought to suspend an injunction that would force a change to the App Store’s "anti-steering" clau… Learn more.
TikTok is a "soundless" environment, which is a transformation for many marketers who are accustomed to building for "silent" situations in order to pass their information to more people. But according to TikTok, 88… Learn more.
Android App Bundles are the standard publishing format for the Google Play Store. Formerly, Android app development projects published their apps as Android Application Packages or APK files. Recently, Google made the … Learn more.
If you’re reading this article, you’re probably considering building a new app for your organization or improving on what you already have in place. Table of Content Questions You Must Ask Yourself … Learn more.
Retail, like many other sectors, has embraced the mobile app as an invaluable and essential piece of their overall business model. And it makes sense, as the retail mobile app experience is becoming more immersive and pe… Learn more.
If you are selling products online, is it the case that you might be wondering what is the difference between marketplace and eCommerce platforms? Many people erroneously use the terms marketplace and eCommerce intercha… Learn more.
Your app is live and available on the Apple App Store. It is unique and looks great. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you. Ta… Learn more.
Here we briefly introduces the organizational structure and member job responsibilities of the mobile Internet operation promotion team. It has a certain generality. Generally speaking, the structure of the market ope… Learn more.