This is interesting – today, Twitter has announced that it has acquired Threader, an app that enables users to compile and share tweet threads in a more readable format, by simply tweeting ‘@threader_app compile’ within a thread reply chain. As you can see in this example, when you tweet at the Threader app, it returns a compiled text […]… Learn more.
Snapchat continues to expand its audio options, this time via a new deal with Sony Music Entertainment, which will enable Snapchatters to incorporate even more songs into their Snaps. As you can see here, the new dea… Learn more.
From its humble roots as an online snowboard shop based in Ottawa, Canada, Shopify has become a giant of the ecommerce industry. As of the third quarter of 2021, it has even surpassed Amazon for traffic! What are Shopif… Learn more.
App marketing has many moving parts, and marketers must also create multiple journeys to reach and retain consumers on their terms and on the channels they appreciate. The challenges of managing one or a few apps for a s… Learn more.
Incrementality testing is a strategic approach to app store marketing that allows ASO professionals to accurately assess their ad spends and minimize cannibalization. It can be extremely difficult to distinguish paid … Learn more.
We’ve discussed numerous times how technologies like the Internet of Things (IoT) are only as good as their apps. After all, users rely on them to process vast amounts of information and determine which features to use… Learn more.
Sleep Well!! is making their dreams come true. This ragdoll game has recently experienced a leap in success by targeting the sleep apps with their title. With relatively few ads and this app is relying on their clever ti… Learn more.
2020 has been a rather interesting year for everyone. Worldwide lockdowns forced people to change their lifestyles, adapting to the “new normal”. The app business was also got affected by these changes. Table of C… Learn more.