iOS 15 was finally released this week, and Apple’s new operating system update will bring big changes for product page optimization (PPO), allowing marketers to A/B test the visual elements of their product page – namely icons, screenshots and app previews. These new features will be out later this year, meaning it’s important to know how […]… Learn more.
L'Oréal has launched a D2C product called Color and Co to provide consumers with personalized hair coloring kits. Consumers can accept online consultations from professionals about colors and packaging, and order custom… Learn more.
Yes, the internet is a place where work happens, but distractions are always a click away. You could say this is a matter of discipline, and it is, but the odds aren't in your favor. The internet is, at this point, a dop… Learn more.
Starting the process of mobile app development can be a bit intimidating. After all, this app idea is your dream, and it’s got to be perfect. At this point, there’s no more important choice than choosing the perfect … Learn more.
While installs aren’t everything (in truth, they’re just the starting point), they’re essential for boosting your user base and beginning your journey to app success. We like to think of them as the first step to… Learn more.
One of the best parts about push notifications is your ability to reach users outside of the app. You don’t need to wait until they come back to your app (if they ever do). Instead, a push notification can serve as a f… Learn more.
Some users find your app on the App Store (or Google Play Store), and some find about it on the web. No matter how many visitors you manage to bring to your app website or landing page, if they don’t end up downloadin… Learn more.
When App Preview videos (video on the App Store) were announced in June 2014, everyone got quite fired up. A new exciting tool for anyone looking to increase their app’s conversion rate through ASO (App Store Optim… Learn more.
On April 27, with the release of iOS 14.5, Apple's new privacy rules have been officially implemented. If an app wants to access the device's IDFA to track user behavior, it needs to access the ATT Transparency Privacy F… Learn more.