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Google is changing the way it shows ratings and reviews on the Play Store in a bid to make them more personal and insightful. Instead of showing the aggregate rating of an app on the Play Store, Google will show localize… Learn more.

Content marketing is crucial for growing your brand and reaching the right audience. Without it, you will not create leads, increase conversions, or expand your email list. If you can keep up with what your customers… Learn more.

Calling all app marketers – are you looking for a new method to engage users who may be dragging their feet when it comes to conversions or taking a completion action? Whether consumers have visited an app store listin… Learn more.

The process of app modernization is essential to guarantee the success of any business. The importance of this issue has been exposed by the necessity of many companies to undergo a digital transformation. Table of Co… Learn more.

Did you know that at least a part of your traffic might be fraudulent? And the saddest thing – when you buy it, you actually pay for nothing. Malicious bots mixed into your traffic can cause serious issues – from tai… Learn more.

Mobile app marketing is an uphill task that requires consistent effort. It takes a lot of research, cogitation, and experimentation before you smash the top charts. However, you can’t pass up marketing because you can�… Learn more.

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Activision Blizzard’s net revenue exceeds $2 billion, according to their Q3 report. Previously, Activision Blizzard has acquired Digital Legends, a mobile game studio, to develop a new Call of Duty game. Table of C… Learn more.

As consumers grow more sophisticated in their needs, and you scramble to keep up, the inevitable question rears its head – “Shouldn’t we be building our own push system?”.   Tabel of Contents Buy … Learn more.