Let’s face it-not every game idea you have will have a high IPM and drive thousands of high-quality users. As the creative director of ironSource, I have helped design and launch enough ideas, realizing that not all ideas are successful. However, I learned to celebrate these failures and learn from them-doing so can bring you […]… Learn more.
Pinterest is a great way to get your brand noticed online. After all, the 14th largest social network in the world has approximately 454 million monthly active users. Brands looking to boost performance on Pinterest s… Learn more.
Risk-based testing (RBT) is an approach to software testing that seeks to maximize the effectiveness of a limited amount of testing resources. In a perfect world, an app development project would have no limitations pl… Learn more.
What do Home Depot, Walmart, Best Buy, Target, Office Depot, Lowe’s & PetSmart have in common? They all have retail apps that were analyzed by Forrester in a new report about what’s working in 2021 entitled: The … Learn more.
2020 was a huge year for gaming apps. They benefited from more user attention, as most of us spent more time at home during the pandemic. These apps cashed in, and consumer spending hit $100 billion, acco… Learn more.
Some of the video content on mobile growth being put on YouTube contains incredible insights for app marketers or user acquisition and product managers. But let’s face it: some of it is also quite useless. … Learn more.
The top 10 mobile games are probably the most exciting part of the app store top charts. Along with apps that always have a spot in the top apps charts, it is easy to spot strong newcomers. It is exciting to examine thei… Learn more.
E-sports was officially selected as a competitive event in the Asian Games, and two months later at the final of AoV (King's Glory International Edition), the Chinese team won the first e-sports title in the history of t… Learn more.