Many assumed that with Apple's App Tracking Transparency going into effect, we would see a significant decline in iOS game performance because ad targeting would not be as effective or as efficient. According to the la… Learn more.

Everyone is more or less familiar with Customer Experience. It’s a term that is the measure of how a customer feels after interacting with a product, a service or a brand as a whole. Likewise operational excellence, r… Learn more.

In the news, you may have heard the term NDA, which is a non-disclosure agreement, but do you know why NDA for application development is important? The idea of a mobile application is a valuable intellectual property th… Learn more.

Buying behaviors, preferences, and consumer demands have drastically changed over the course of the last year. And at the forefront of that change is how buyers expect (and want) companies to sell to them.   T… Learn more.

So, what does it take to have a winning app growth strategy? Is it nailing down user acquisition and getting as many downloads as possible? Is it focusing on app user retention and user engagement strategies? Is it havin… Learn more.

Both the Campaign and Ad Group pages contain keyword content. They have exactly the same keyword data dimensions and actionable functions, except that they correspond to different tiers. Table of Content Keyword … Learn more.