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HUAWEI Ads has secured a win at this year’s App Growth Awards ceremony, celebrating its efforts in performance-driven user-acquisition (UA) solutions throughout 2021. Held in Berlin as part of the App Promotion Summit, the App Growth Awards recognise app industry innovation, drawing hundreds of submissions from around the world. Finalists are judged by over 20 industry experts, […]… Learn more.
Licious, India’s largest tech-first, full-stacked direct-to-consumer (D2C) fresh meat and seafood brand based out of Bengaluru, India has always been ahead of the curve in disrupting the animal protein industry in Indi… Learn more.
By acquiring Instagram and introducing Instagram ads in its news feed about 3 years later, Facebook found another place to replicate its success and learnings in mobile advertising. Table of Content A l… Learn more.
The digital transformation in financial services is more apparent than ever. During the COVID-19 crisis, several industries, including the financial sector, were deemed “essential” to the survival of communities. Mar… Learn more.
To deliver stellar customer experiences that make a positive impact on the bottom line, companies must have a customer feedback system. This allows you to tune in and listen to the voices that matter the most: your custo… Learn more.
Mobile apps are a great way to increase revenue if you understand the concept of app conversions. An app conversion goal can help your company achieve the unimaginable. In particular, mobile app conversions can help you… Learn more.
Did you know it can cost five times more to attract a new customer than it does to retain an existing one? Increasing customer retention rates by 5 percent have been shown to improve profits by 25 to 95 percent! Thi… Learn more.
User acquisition (UA) is the process of getting new users to download your game or app. UA can be done through a variety of methods—paid or organically, but the goal is to get more installs and attract new users at a … Learn more.
It has been three years since Apple's search bidding advertising (ASM) opened, and it has gradually become an important channel for mainland developers to buy volume in overseas markets in the US, Japan, Korea, Hong Kong… Learn more.
It has been three years since Apple's search bidding advertising (ASM) opened, and it has gradually become an important channel for mainland developers to buy volume in overseas markets in the US, Japan, Korea, Hong Kong… Learn more.
