Posts about: app store optimization

GIPHY Reveals the Most Popular GIFs on its Platform in 2021

What was your most-used GIF throughout 2021? Leading GIF platform GIPHY has revealed the most popular GIFs on its platform for the year, with shock and confusion seemingly the leading emotional drivers for GIF usage. Also, Baby Yoda, or Grogu as he’s actually known. Unsurprisingly, the most popular GIF for the year comes from the […]…

3 Strategies Retailer Belk Used to Improve Their Mobile Experience

Belk has seen incredible success since reimagining their retail mobile strategy. Olivia Lademann, Digital Marketing Analyst, and Katie Kazukynas, Senior Product Manager, discussed the strategies behind the company’s…

Privacy Updates, Shopify Partnership, AI Improvements & More: Google I/O 2021 Highlights

Like so much else, Google I/O went virtual and kicked off the week with a keynote on May 18. The team at Airship tuned in to learn about all the latest updates from privacy and AI to a new look for Android and tools to…