Posts about: app retention strategies

LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

Amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts and operating system updates, social platforms are working to establish new data collection processes, in order to ensure that marketers can still reach their target audiences, without using previously available insights. LinkedIn’s looking to […]…

Privacy Updates, Shopify Partnership, AI Improvements & More: Google I/O 2021 Highlights

Like so much else, Google I/O went virtual and kicked off the week with a keynote on May 18. The team at Airship tuned in to learn about all the latest updates from privacy and AI to a new look for Android and tools to…