
How to make them known?
A first strategy to reach a wider audience is through the media. The Nomade des Mers expedition has been documented in particular through a book and a television series on Arte. The Low-tech Magazine , launched by Dutchman Kris de Decker in 2007, has become one of the central media in the field. [ Nearly 70,000 readers trust The Conversation newsletter to better understand the world’s major issues . Subscribe today ] The other emblematic project of the Low-tech Lab, the Habitat Low Tech – a 14 m 2 “tiny house” in which 11 low tech were tested for nine months – also gave rise to strong media coverage. Following the experiment, the Habitat Low Tech now functions as an “educational case on wheels” exhibited in different cities. These initiatives not only aim to document low tech, but also to make the public aware of low tech, to excite them and make them think about the place and role of low tech. Low tech is therefore presented as feasible, reasonable and desirable . However, some forms of documentation are not intended for an audience in the broad sense, but rather for users. This is the case of some 160 tutorials that the Low-tech Lab hosts on its open source platform – a platform that demonstrates, in passing, the complementarity between low tech and high tech. These tutorials present low tech in a detailed and technical way. The Low-tech Lab is aware that its tutorials are not aimed at the general public: “we are not aimed at everyone […] We are still aimed at people who have a little know-how technical all the same” explains Corentin de Chatelperron, engineer by training and captain of the Nomade des Mers (interview with the author, October 2019). Therefore, the manufacture of low tech is not within everyone’s reach: “when you’re not a handyman, it’s not so simple”, lamented a participant of the Low Tech Festival during a discussion .Territorialize low tech
In Brittany, the Low-tech Lab is now turning to a more political activity and collaborates with public and private actors who are not necessarily aware of these technologies. In a projectfinanced by ADEME, the French Environment and Energy Management Agency, with around twenty actors – including a hospital, town halls, a kindergarten, an amusement park, a hotel, associations and a brewery – the stated objective is “to experiment with new ways of organizing and developing low tech on a regional scale”. The challenge for the future will be, in a word, to territorialise low tech. For the Brittany region, the approach is not insignificant but testifies to a thoughtful and political strategy to position itself as the “French capital of low-tech”. Another way of disseminating low tech on a larger scale is seen through the actions of the Atelier Paysan , a cooperative specializing in the self-construction of agricultural machinery and buildings. The Atelier Paysan is located in Renage, near Grenoble, and in two branches (Occitanie and Brittany), but also has seven “workshop trucks” enabling it to offer training throughout the country. At the same time, the Atelier Paysan organizes Farmer Innovation Survey Tours to unearth and list the innovations made by the farmers themselves so that “the odd bits and pieces can be used, improved and inspire other farmers”. This is also the approach of Serviço de Tecnologia Alternativa , a Brazilian NGO founded in 1989, which supports and disseminates family farming based on so-called “appropriate” technologies (one of the terms used before “low tech” became fashionable ).Savings
Companies and companies dedicated to low tech are also beginning to emerge. The simplified stock company Enerlog , for example, offers energy consulting and auditing services taking into account the sustainability of technologies and aims to better promote low-tech solutions. In particular, it offers training (which costs 450 euros) to build solar air heating systems. The objective, more generally, is to “support transitions towards more sustainable lifestyles by developing autonomy and energy resilience”.
Mushroom cultivation at home, demonstration at the Low Tech Festival in Concarneau. Morgan Meyer, Flickr , CC BY-NC-SA