Posts about: ios keyword installs

App Event Tagging: Why It Matters and How to Implement It Effectively

App Event Tagging: Why It Matters and How to Implement It Effectively

While DAUs (daily active users) and sessions remain important indicators of app engagement, events allow us to dive deeper into understanding users’ repeated behavioral patterns. This can help inform things like where …

Instagram feed video ads for app install campaigns

With Instagram ads Facebook has been offering an incredible platform to advertisers. And you can just use Facebook Ads manager to get started! Before giving advices and examples on how to produce good video creatives fo…