Augmented Intelligence seems like a concept taken from science fiction, but it is already gaining traction within mobile app development. Although it is often confused with Artificial Intelligence, it differs from it i… Learn more.
Do you have an existing FinTech or banking business that could benefit from having a mobile app to support it? Then keep reading, because there is a lot of space for your app idea if you go about it in the right way. … Learn more.
As online shopping and other internet-based tools like apps take over, many retail companies are just starting to ask a fundamental question: what is a payment gateway? For many businesses, this concept is something tota… Learn more.
Digital experiences are a hot topic in modern marketing and business, but what is a digital experience? Digital experiences are defined as interactions between a customer, employee, partner, etc., and an organization tha… Learn more.
While DAUs (daily active users) and sessions remain important indicators of app engagement, events allow us to dive deeper into understanding users’ repeated behavioral patterns. This can help inform things like where … Learn more.
How do top brands drive loyalty and retention? That’s one of several key questions discussed in our recent three-part virtual roundtable series on building a seamless multi-channel customer experience. In the final in… Learn more.
App store optimization (ASO) is critical for every app. Where you rank matters in the app store, as searchers initiate more downloads this way. Apple reports that 65% of downloads occur organically via s… Learn more.
We’re already through the first half of 2021 and it’s a great opportunity to look back on trends that emerged at the beginning of the year. In both 2020 and 2021, we’ve had to face the Covid-19 pandemic all around … Learn more.
With Instagram ads Facebook has been offering an incredible platform to advertisers. And you can just use Facebook Ads manager to get started! Before giving advices and examples on how to produce good video creatives fo… Learn more.
All ASO warriors know that one of the most challenging parts of App Store Optimization is finding the right keywords to target. Countless brainstorming sessions will help you come up with the most related keywords. … Learn more.