In the news, you may have heard the term NDA, which is a non-disclosure agreement, but do you know why NDA for application development is important? The idea of a mobile application is a valuable intellectual property th… Learn more.
Buying behaviors, preferences, and consumer demands have drastically changed over the course of the last year. And at the forefront of that change is how buyers expect (and want) companies to sell to them. T… Learn more.
How Does Apple's App Store Algorithm Work? App Store Optimization splits into two major parts: keyword optimization, which is how you'll get more people to find your app, and conversion optimization, which is how yo… Learn more.
One of the biggest challenges facing game marketers is to identify a direct competitor for a game. Losing market share to competitors may be a signal that stimulates developers to take action. In an increasingly saturate… Learn more.
AI in biotech is one of the most promising use cases of HiTech technologies. Thanks to the possibilities Artificial Intelligence offers, the biotech industry is redefining how many of its processes are managed, not onl… Learn more.
SMS campaigns offer incredible potential to drive action, adoption, and loyalty. Because when it comes to engagement, text messages are in a class of their own. Average SMS open rates exceed 98% and 90% of texts are read… Learn more.
Design thinking tools are a great way to help guarantee that your app is on the right track. Before you even start writing the first lines of code, it is important to validate your business hypotheses through a rigorous … Learn more.
What is the ideal push notification message length? Get guidelines and resources from Airship. In Shakespeare’s Hamlet, wordy Polonius stated, “brevity is the soul of wit.” Paraphrasing for mobile, the essence of a… Learn more.
We said it once, and we’ll say it again, 2019 was a game-changing year for the mobile industry. There’s lots more to unpack in the second part of our mobile app marketing 2019 recap. Table of Content Retail… Learn more.
The difference between apps that sell for millions of dollars and apps that never see a dime can often be narrowed down to a single point: How well their developers and marketers understand the value of a customer. &n… Learn more.