With millions of people on the Internet at any time, how can you find users who value your application? Search and social seem to be the best solutions, but it is still helpful to carry out activities across channels to … Learn more.
For many application developers, the UI design of the tablet is often considered after the mobile phone and web design. Part of the problem is that tablets are so similar to mobile phones. Therefore, many developers thin… Learn more.
Incrementality testing is a strategic approach to app store marketing that allows ASO professionals to accurately assess their ad spends and minimize cannibalization. It can be extremely difficult to distinguish paid … Learn more.
In today's era, customer loyalty has become a kind of scarcity. Customers have multiple channels and brands to choose from when shopping, so they are spoiled. If their experience is not good, they will switch to another … Learn more.
How Does Apple's App Store Algorithm Work? App Store Optimization splits into two major parts: keyword optimization, which is how you'll get more people to find your app, and conversion optimization, which is how yo… Learn more.
Let’s begin with numbers that app owners or marketers are sure to love — in the Q1 of 2021, time spent in-app stores increased by 49%. And let’s congratulate TikTok — the social network has reached the 1 billion … Learn more.
The future of mobile commerce, also known as mCommerce, is something that retail companies should keep an eye on. By preparing for the future of mCommerce, retailers can stay ahead of the industry’s curve and build pow… Learn more.
When it comes to the most recent advances in financial Machine Learning, things can get pretty technical. As Big Data and increased and more affordable computer power change the landscape, financial companies of all sor… Learn more.
The FinTech Blockchain bond is so strong that many people often see these two different concepts as being the same. For nonexperts, encryption technology is often perceived as being exclusive to the financial world. Alth… Learn more.
One recurring mistake in software development is to bypass Quality Assurance (QA). This key software testing process is commonly postponed until an app has already hit the market. Companies have come to realize the hard … Learn more.