What is the ideal push notification message length? Get guidelines and resources from Airship. In Shakespeare’s Hamlet, wordy Polonius stated, “brevity is the soul of wit.” Paraphrasing for mobile, the essence of a… Learn more.

Wondering how to create web push notifications for your business? See the six steps to getting started — and tips for aligning your mobile web, desktop web and app engagement strategies.   Table of Content … Learn more.

One of the best parts about push notifications is your ability to reach users outside of the app. You don’t need to wait until they come back to your app (if they ever do). Instead, a push notification can serve as a f… Learn more.

Everyday billions of people worldwide are searching for answers to questions on their phones or mobile devices. On the other side of the fence, organizations, publishers, and brands host thousands of pages on their websi… Learn more.

To reward or not reward is the question. App marketers have many user acquisition (UA) tactics at their disposal, and there’s been much debate around rewarded ads vs. non-reward ads. Is one better than the other in te… Learn more.

Your app is live and available on the Apple App Store. It is unique and looks great. One problem: your app is invisible in the search results, lost amongst other apps stealing away potential users from you.   Ta… Learn more.

You can also spy on your competitors’ Apple Search Ads keywords using this tool. Furthermore, you can strengthen your ASO strategy, by looking at all the keywords they are bidding on and tracking them for your organic… Learn more.

Data monitoring feedback keyword dropout phenomenon is more serious, high hot keywords (search index ≥ 5000 keywords) in the product more or less dropout phenomenon. Data specially compiled the relevant data to verify … Learn more.