TikTok has shared some new insights into how brands can connect with women on the platform, which research shows is still an overlooked element of most brand and marketing efforts, despite rising general awareness of g… Learn more.

eported by The Verge, Apple has taken an app off of the App Store that promoted people to attend parties during the COVID-19 pandemic. The app, called Vybe Together, has also been banned from TikTok. The app had bill… Learn more.

Consumer spending on in-app purchases and subscriptions is predicted to reach $133 billion this year, a near 20% increase over 2020s $111.1 billion. App Store spending worldwide reached $85.1 billion, up around 18% fr… Learn more.

With IDFA traffic continuing to be above 50% of iOS inventory, app retargeting remains a strategic marketing channel for advertisers looking to increase their revenue (source). However, uncertainty within the ad tech ind… Learn more.

Around 40% of people are more likely to accept continued brand communications if they can control the purpose, frequency and engagement channel. That’s according to new research from Airship, the mobile app experts. … Learn more.

First, a quick definition: Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with per… Learn more.

Pokémon cards took off in the late 1990s, not because of TV commercials or print ads, but because of word of mouth. Wizards of the Coast, the trading-card company that licensed the rights to Pokémon, visited comic b… Learn more.

Bret Taylor is on a roll: On Monday, he became the chair of Twitter’s board, and a day later, Salesforce made him its co-CEO and co-chair. Enterprise reporter Ron Miller looked back at Taylor’s career to better un… Learn more.

Meta Messenger is adding some new features this holiday season in an effort to more easily connect to friends and family on Messenger, but also Instagram. Messenger now added Group Effects to make AR calling more fu… Learn more.

TikTok just shared a set of tips and tricks to maximise ad conversions on the app. The popular video app analyzed some of the highest converting campaigns to give advertisers and developers a glimpse of what works. … Learn more.